Company
JBL Audio
Role
Product Designer
Year
2020 - 2021
JBL Audio’s e-commerce website needed a refresh. Their website seemed to have lost their brand identity and had outdated, inconsistent design.
Our strategy
Bring back the brand identity - be bold and fun
Our strategy - bring back JBL’s brand identity - be bold and colorful, while being easy to use + fully responsive. This involved multiple meetings with stakeholders, initial research and user testing to help determine the vision and strategy.
Owning the narrative
Right mix of discounts + trends
One of the user and business pain-points was that the current website looked too much like a 'sales warehouse' and focused on pushing discounts. We focused on integrating lifestyle elements and reimagining the shopping experience to boost user engagement and provide a more enjoyable and immersive online journey for JBL's customers.
Information on a silver platter
Easily glanceable info and specs
The users desired quick access to information in a format that was easy to comprehend. We eliminated extensive paragraphs of text and specification sheets, opting instead for an interactive format that made information readily accessible.
Premium products should look premium
Focus on photography and influencers
Our goal was to reinvigorate the brand's energy and highlight its strengths by utilizing photography, vibrant colors, and engaging elements. Additionally, we sought to leverage the influence of partnerships and influencers.
Complexities and learnings
Learning to talk to stakeholders from different countries.
Insufficient communication with the developer team.
Dealing with an overwhelming number of screens and files.
It was a massive project that consumed the majority of our time.
Despite these challenges, we persisted in addressing them and ensured a successful outcome for the project.